If you’ve been holding onto a Tim Hortons cup with a ritualistic reverence, your patience just paid off. After years of digital-only contests, the classic Roll Up the Rim is officially back on cups — and this time it’s permanent. Tim Hortons has brought back the iconic rim peel for its 40th anniversary, running from February 23 through March 22, 2026, with more than 30 million prizes up for grabs across Canada.

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Start Date: February 23, 2026 · End Date: March 22, 2026 · Anniversary: 40th · Format: Cup rolls or app · Organizer: Tim Hortons

Quick snapshot

1Confirmed facts
2What’s unclear
  • Exact prize distribution across regions
  • Total digital rolls count
  • App-exclusive prize details
3Timeline signal
  • Feb 18: Official announcement (Ottawa CityNews)
  • Feb 23: Contest begins, cups available (Ottawa CityNews)
  • Mar 22: Final entries close at 11:59 PM local time (Ottawa CityNews)
  • Apr 3: Digital rolls must be revealed by midnight (Ottawa CityNews)
4What’s next

The table below summarizes key official details about the Roll Up To Win 2026 promotion.

Field Value
Official Name Roll Up To Win®
Duration February 23 – March 22, 2026
Methods Cup roll or app
Source Tim Hortons Help Centre
Anniversary 40th

Roll Up the Rim 2026 Prizes

Tim Hortons has confirmed more than 30 million prizes for the 2026 edition, ranging from free coffees and donuts to vehicles and all-inclusive vacations. Seven 2025 Volkswagen ID. Buzz electric vehicles are among the grand prizes, along with trips to Las Vegas. At contest launch, 14,716,581 physical cup prizes were available according to the official Tim Hortons promotion page.

Grand prizes

The top prizes in this anniversary contest include seven Volkswagen ID. Buzz electric vehicles, each valued at significant amounts. All-inclusive vacations round out the premium tier. According to Ottawa CityNews, these prizes are distributed across Canada while supplies last.

Instant win options

Most prizes reveal instantly when you peel back the rim or reveal a digital roll. Food items — free coffees and donuts — represent the bulk of instant wins and must be redeemed by April 7, 2026. Merchandise items and other prizes have a longer claim window.

Canada-specific prizes

Unlike the US version, the Canadian contest offers more than 30 million prizes total, a substantially larger prize pool. The Quebec region follows the same prize structure but with different age eligibility requirements.

Bottom line: Tim Hortons is offering over 30 million prizes for its 40th anniversary, including 7 VW EVs and Las Vegas trips. Canadians have access to a larger prize pool than US participants, with instant-win food items expiring first.

Roll Up the Rim 2026 Dates

The contest officially launched on February 23, 2026, announced the previous Wednesday by Tim Hortons. The promotional window runs through March 22, 2026, giving Canadian customers approximately four weeks to participate.

Start date

February 23, 2026 marks the official launch. Physical Roll Up the Rim cups became available at Tim Hortons locations nationwide on this date. Digital rolls through the Tims app are also accessible from this start date.

Contest period

The contest runs for roughly four weeks, ending on March 22, 2026 at 11:59 PM local time. During this period, customers can earn both physical and digital rolls with eligible purchases. The Tims at Home promotion allows product purchases through the end date, with receipt submissions accepted until March 30, 2026.

Entry deadlines

Physical rolls must be revealed before leaving the restaurant. Digital rolls have a later deadline — all must be revealed by April 3, 2026. This gives participants roughly two weeks after the contest ends to reveal any accumulated digital rolls.

Bottom line: The contest window is February 23 to March 22, 2026. Participants have until April 3 to reveal digital rolls, with Tims at Home receipts due by March 30.

Roll Up the Rim 2026 End Date

The final day to enter is March 22, 2026. All physical rolls must be revealed in-store on this date, while digital rolls can be revealed through April 3, 2026. Tim Hortons has not announced any extension plans.

Final entry date

March 22, 2026 is the hard cutoff. After 11:59 PM local time on this date, no new rolls will be earned. The last chance to purchase an eligible drink or make a qualifying Tims app transaction is during business hours on March 22.

Prize claim window

Different prize types have different expiration windows. Coffee and donut prizes must be redeemed by April 7, 2026. All other prizes, including major items like vehicles and vacations, must be claimed by May 4, 2026. The official Tim Hortons promotion page confirms these deadlines.

Bottom line: Final entries close March 22, 2026, but digital reveals run until April 3. Major prize claims must be submitted by May 4 — earlier than many participants expect.

Tim Hortons Roll Up the Rim 2026

Tim Hortons Roll Up the Rim, officially branded as Roll Up To Win™, traces its origins to 1986 — forty years ago. What started as a “thank you” to loyal guests has become one of Canada’s most recognizable annual promotions.

What it is

The promotion awards prizes hidden under cup rims or revealed through the Tims app. Participants purchase eligible hot beverages in medium, large, or XL sizes and either roll the rim or scan their receipt through the app. According to Chatelaine, the contest returns annually, with 2026 marking a milestone anniversary.

40th anniversary details

For 2026, Tim Hortons brought back the physical cup rolls permanently, reversing a digital-only period. The celebration includes seven Volkswagen ID. Buzz EVs as grand prizes. PR Newswire reports the original promotion launched in 1986, making this a major milestone for the brand.

Cup vs app

Physical rolls are available on medium, large, and XL hot beverages only. Digital rolls offer broader eligibility — earned through Tims app purchases, Tims Rewards scans, mobile orders, reusable cup purchases, and Tims at Home products. Both methods contribute to the same prize pool.

Bottom line: The 40th anniversary marks permanent return of cup rolls alongside the app option. Both channels feed the same 30+ million prize pool, giving participants multiple ways to win.

Roll Up the Rim 2026 Winners

Tim Hortons announces winners through in-app notifications for digital entries and in-store reveals for physical rolls. Major prize winners must contact the company directly to claim vehicles, vacations, and cash prizes.

How winners are announced

Digital roll winners receive immediate notification through the Tims app when they reveal their roll. Physical cup winners see their prize printed under the rim. For major prizes, winners are typically contacted by email or phone to verify eligibility and arrange prize delivery.

Past winner trends

Historically, food prizes represent the majority of wins. The odds for US contests show approximately 1 in 8 for medium cups and 1 in 6 for large/XL cups winning a game cup prize. Canadian odds for specific prize tiers have not been publicly disclosed.

The catch

The odds of winning a major prize — like a VW ID. Buzz — are substantially lower than the odds of winning a free coffee. Tim Hortons has not published Canadian-specific odds for individual prize tiers.

Bottom line: Most wins are food prizes revealed instantly. Major prize odds are not publicly disclosed for Canada, making it impossible to calculate true chances for premium items.

Roll Up the Rim 2026 Timeline

Five key dates shape the 2026 contest window.

Date Event
February 23, 2026 Contest launches, cups and digital rolls available
March 22, 2026 Final entries close at 11:59 PM local time
March 30, 2026 Tims at Home receipt submission deadline
April 3, 2026 Digital rolls must be revealed by midnight
May 4, 2026 Major prizes must be claimed

The promotional window spans 27 days, with an additional two weeks for digital roll reveals. Prize redemptions extend further, creating a staggered timeline that rewards both immediate and delayed claiming.

Confirmed Facts vs. Rumors

Confirmed

  • 40th anniversary, February 23 – March 22, 2026
  • Over 30 million prizes available at launch
  • 7 Volkswagen ID. Buzz EVs as grand prizes
  • Physical cups returning permanently
  • Age eligibility: 13+ (14+ in Quebec)
  • Digital rolls reveal deadline: April 3, 2026
  • 14,716,581 physical cup prizes at launch

Unconfirmed

  • Exact prize distribution by province
  • Total digital rolls count available
  • Specific odds for Canadian prize tiers
  • App-exclusive prize categories
  • Whether future contests will use same format

What They’re Saying

The physical roll will remain a permanent part of future contests, the Canadian company confirmed. You can find more information about this topic by Steka rimmat fläsk i airfryer.

Tim Hortons (via Ottawa CityNews)

Tim Hortons says more than 30 million prizes will be available this year.

Tim Hortons (via Ottawa CityNews)

Back in 1986 – 40 years ago! – Tim Hortons launched its first Roll Up The Rim To Win® promotion as a ‘thank you’ to its guests for their loyalty.

Tim Hortons USA Inc. (via PR Newswire)

Why this matters

The permanent return of physical cup rolls marks a significant reversal for Tim Hortons, which had shifted to digital-only formats in recent years. For Canadian customers who grew up with the ritual of peeling back a rim, this anniversary edition delivers nostalgia alongside genuine winning chances.

How to Participate in Roll Up the Rim 2026

Participation requires an eligible purchase and one of two entry methods. Understanding both options helps maximize winning chances during the contest period.

Physical cup method

Purchase any medium, large, or XL hot beverage at a Tim Hortons location. Look for the Roll Up the Rim cup design. Peel back the rim after drinking to reveal whether you’ve won. Physical rolls are available while supplies last — once Tim Hortons runs out of promotional cups, no new physical rolls can be earned.

Digital method

Earn digital rolls through multiple channels: Tims app purchases, Tims Rewards receipt scans, mobile orders, reusable cup purchases, or Tims at Home products with receipt submission. Digital rolls accumulate in the app and can be revealed anytime before April 3, 2026.

Age and residency requirements

Canadian residents aged 13 or older can participate, except in Quebec where the minimum age is 14. US participants must be 18 or older. The Canadian contest is not open to non-residents, even if they purchase Tim Hortons products while visiting.

Bottom line: Canadians aged 13+ (14+ in Quebec) can win via cup or app. Physical cups are limited to while supplies last, so app participation offers more flexibility and extended earning opportunities through March 22.

Related reading: Old Age Pension Payment Dates 2026 Canada · CRA 2026 Tax Season Changes

Additional sources

thenew961.com

While 2026 brings anniversary updates, Roll Up the Rim 2025 Roll Up the Rim 2025 featured similar prizes and cup-rolling excitement last year.

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Frequently asked questions

How do you play Roll Up the Rim 2026?

Purchase an eligible hot beverage in medium, large, or XL size at Tim Hortons. Either peel the rim of a physical Roll Up the Rim cup or reveal accumulated digital rolls in the Tims app. Winners see their prize instantly.

Are prizes only on hot drinks?

Physical Roll Up the Rim cups are only available on medium, large, and XL hot beverages. Cold drinks, baked goods, and other items are not eligible for physical rolls. Digital rolls, however, can be earned through a broader range of purchases including Tims at Home products and reusable cups.

What happens if you win a grand prize?

Grand prize winners are contacted directly by Tim Hortons via email or phone. You must claim major prizes by May 4, 2026, providing proof of eligibility and coordinating delivery or pickup. Failure to claim by this deadline results in forfeiture.

Can non-Canadians participate?

The Canadian contest is open only to Canadian residents. Non-residents, including tourists and temporary visitors, are not eligible to win prizes even if they purchase Tim Hortons products during their stay in Canada.

Is there a limit on entries?

Tim Hortons has not publicly disclosed a maximum number of rolls per person. However, each digital roll requires a qualifying purchase, and physical rolls are limited to available cups. The practical limit is effectively set by how much you’re willing to spend on eligible beverages.

How to redeem digital prizes?

Open the Tims app and navigate to your active rolls. Tap to reveal each roll and see your prize. Food prizes like free coffees and donuts are typically added to your Tims Rewards account for redemption at checkout. Major prizes require separate claim procedures with verification.

What if the rim doesn’t peel properly?

If a physical cup’s rim doesn’t peel cleanly, you can request a replacement cup with a new roll at the counter. For digital roll issues, contact Tim Hortons customer support through the app or website. Keep your receipt as proof of purchase for any disputes.

The trade-off

Physical cup rolls offer the authentic experience but run out fast — once promotional cups are gone, that’s it. Digital rolls through the Tims app require more setup but guarantee participation throughout the entire window, including the final days when physical cups may no longer be available.

For Canadian coffee drinkers who remember peeling rims in the 1990s and 2000s, the 40th anniversary marks a return to form. Tim Hortons has confirmed that physical cup rolls are here to stay, ending years of uncertainty about the promotion’s future. The choice between cup and app isn’t really about which gives better odds — odds for specific prize tiers remain undisclosed — but about participation preference. Those who want the tactile experience should act early before promotional cups run out. Those comfortable with digital-only can wait until closer to the March 22 deadline and still participate fully.